Design of Chevrolet Caprice
In 1990, brand new Chevrolet Caprice arrived to the market with completely new body shape.
In the traditional market, the excentric rounded shape was not popular and that was how all the traditional American car users shifted to Ford.
The sloppy fat ugly body shape was also called ” Beached whale ” at that time.
I think the biggest problem is the shape of ” C-Pillar“.
This is Buick Roadmaster which is brother of Caprice and came out 1 year later.
Although it is sharing most of the body shape, this looks way better.
More aggressive grill design, wide tail lamps which is tradition of Buick…..and the biggest point is the C-pillar.
Let’s try some experiment. I matched up Buick Roadmaster’s C-pillar to Chevrolet Caprice by Adobe Photoshop!!
What’s a beautiful car …..!!
Obviously it is telling how important the design of C-Pillar !
Chevrolet Caprice struggled in the market back then it was simply because of the sloppy design. But look at this! This is even better than Ford Crown Victoria.
I tweaked around tail lamp on this image and it even looks more respectable.
My experiment is telling how important the “C-Pillar” shape is. And this could kill entire body shape as well.
But today, lots of designers are not very careful around this area. That is the reason lots of cars look like melting down like this old Caprice.